Cash Genie payday loans will be introduced today. This payday lender doesn’t quite have a great search engine presence, but once you find them you will should be impressed by this London-based lender that has fantastic branding via their Cash Genie frontman. The site design, aided by account management, is impressive and from the content provided they really do look like a good outfit and are trade association members with a SSL secure site. There are a few issues that go against Cash Genie though. From studying their conversion rates over a year, these were very low and so this would equate to a very strict payday lender. They have an average 30% interest charge on the loan amount borrowed that did come with a free BACS payment, but since BACS are no longer allowed you would have to opt for the £20 fee that create a very high 50% overall charge.

There are various positive points to the Cash Genie lender that includes that online account management, the great customer service, the option of rolling over and you will receive a very swift loan process with usually no requirement for faxing. As the norm, there will be a credit check carried out and although customers with a poor credit rating are welcomed it does seem that good credit profiles tend to make the grade here. Cash Genie can provide a loan for £75 through to £500 for new customers, whilst there is a £750 maximum for returning customers. The low conversions and expensive charges with a fast payment hold this cash advance lender down against their competitors on the payday market, but this could always change in the future. They are certainly a nice and clean outfit with good branding.

Charges for a £100 Loan:
Charges: £30/£100 interest + £20 transfer fee = £50/£100

(tags: cash genie loan, cash genie review, direct payday loan lender, easy cash loans uk, lenders payday)